Paper weight and finish affect more than just appearance—they influence durability, print quality, and how your design feels in hand. Gloss stocks reflect light and make colors pop, silk papers provide a softer matte look, and uncoated options allow for easy writing with a more natural texture. By understanding these differences, you can choose the stock that highlights your design and gives your booklets, catalogs, or flyers the perfect finish.

See our guide below for detailed descriptions of each paper option.

Paper Options

Here’s a quick guide to our most popular paper stocks, what they’re like, and when to use them.

“Text Weight” Papers (lighter, flexible pages)

70# Uncoated Text
Affordable, writable, no shine. Thicker than copy paper with minimal show-through.
Best for: notepads, workbooks, simple everyday printing.

70# Gloss Text (Recycled)
Thin, shiny, and budget-friendly. May have some show-through.
Best for: coupons, thick booklets, spiral-bound books.

80# Gloss Text (Recycled)
Shinier, slightly thicker than 70# gloss. Better at reducing show-through.
Best for: flyers, sell sheets, booklets, spiral-bound books.

80# Silk Text (Recycled)
Smooth, matte finish with a thicker feel. Reduces glare compared to gloss.
Best for: flyers, sell sheets, booklets with a softer look.

80# Uncoated Text (100% Recycled)
Flat, minimal shine, eco-friendly. Prints well with minimal show-through.
Best for: catalogs, spiral books, and greener print projects.

100# Gloss Text (Recycled)
Our most-used gloss stock. Thick, shiny, and durable with minimal show-through.
Best for: brochures, magazines, flyers, sell sheets.

100# Silk Text (Recycled)
Our most-used matte stock. Smooth, flat look with minimal glare.
Best for: brochures, magazines, flyers, sell sheets.

“Cover Weight” Papers (thicker, sturdy covers & cards)

80# Uncoated Cover
Writable, durable, but not as heavy as postcard stock.
Best for: menus, thicker flyers, sell sheets.

100# Uncoated Cover (100% Recycled)
Heavier, eco-friendly uncoated option. Flat look, minimal shine.
Best for: business cards, catalog covers, book covers, spiral books.

100# Gloss Cover (Recycled)
Shiny, durable, and widely used.
Best for: booklet covers, light postcards, light business cards, sell sheets.

100# Silk Cover (Recycled)
Smooth matte finish, slightly thicker than 80#.
Best for: booklet covers, light postcards, light business cards, sell sheets.

The right paper choice can elevate the look and feel of your project—whether you want a shiny, eye-catching finish, a soft matte texture, or a natural uncoated look. If you’re not sure which option is best, our team is happy to recommend the perfect stock for your booklets, catalogs, flyers, or custom print projects. Get in touch for a free consultation today!